Beats now has a prominent position in the Shop Accessories portion of the Apple Store, a week after the deal officially closed. Beats comes second only to Apple-branded accessories and the page offers everything from headphones through wireless speakers to accessories or the accessories.
The Apple Store has extensive options to filter your audio accessories – by compatibility, color, other features (e.g. noise-cancellation) and form factor. The Beats by Dre now sports a “Buy now on the App Store” button instead of its own online store.
Other headphone makers are available through the Apple Store too, including Bang & Olufsen, Bowers & Wilkins and Bose. Bose isn’t too happy right now and has filed a patent suit against Beats.
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